Empowering Organizations Through Strategic Communication

Where Stakeholder Communication and Corporate Strategy Align.

As modern businesses exist to serve multiple stakeholders—including customers, employees, communities, the government, and suppliers—in addition to shareholders—The Center for Corporate Communication was formed to engage in research and practice in stakeholder relations.  We apply strategic communication principles to business decisions to enhance organizational value.  We work with varied enterprises to understand and operationalize stakeholder communication to meet their organizational goals.

Thought Leadership

We help  organizations engage more effectively, through cutting-edge research and thought leadership. We develop and share best practices in stakeholder communication that are grounded in evidence.

Experiential Learning Lab

We offer a PR lab where students do real work for real clients. We work to solve problems and craft the enterprise narrative, on a donation basis, allowing students to graduate with real work experience.

Our Mission and Vision

 We put communication at the center of business. The Center helps organizations move beyond messaging to real stakeholder engagement—driving strategy, building trust, and creating value. Our mission: make public relations a core business function, not an afterthought. We connect investors, clients, partners, employees, and media to the conversations that shape strategy, ESG goals, and performance. Stakeholder communication isn’t optional—it’s a strategic imperative. Our vision: provide the research and tools businesses need to engage, collaborate, and build sustainable solutions.

How We Create Value

Research

Applied and academic research that help organizations understand stakeholder dynamics, communication trends, and emerging challenges.

Thought Leadership

Advancing the conversation around corporate communication, public relations, and stakeholder engagement through publications, events, and partnerships.

Training

Equiping students and professionals with practical skills through workshops, seminars, and custom programs designed to strengthen communication strategy and execution.

Experiential Lab

Connecting theory to practice, in our hands-on lab offering students and partners real-world projects that test strategies, foster innovation, and deliver measurable results.

The Importance of Effective Corporate Communication

Effective corporate communication is crucial for maintaining a positive reputation and achieving organizational goals. It ensures that all stakeholders, including employees, customers, and investors, receive consistent and clear messages aligned with the company’s values and objectives. By strategically managing both internal and external communications, organizations can foster trust, enhance their brand image, and effectively navigate challenges.

Moreover, corporate communication plays a vital role in crisis management, media relations, and community engagement. It helps organizations build strong relationships with stakeholders, which are essential for long-term success. By prioritizing effective communication, companies can not only enhance their reputation but also drive business growth and innovation.

Connect with Us Today

We invite thought leaders, industry partners, and academic innovators to collaborate on the research and practice our field needs most today.

Our experiential PR lab offers organizations the opportunity to engage with and mentor the next generation of communication professionals. By partnering with us, you gain access to talented students who bring fresh perspectives, creative solutions, and hands-on skills to real-world challenges—while contributing to the future of the profession.